Client: Adidas
Company: The Guild Los Angeles
Project: Adidas Boost Shoe Activation
Role: Graphic Designer + Print Production
Brief: Develop event activation for the newest line of Adidas Boost technology running shoes. The activation incorporated 100% original design and engineering from the creative and engineering department. activation incorporated the full line up of shoes as well as a place to try them on and engage with the brand.
On the other side of the activation was a large space with integrated motion technology to encourage individuals to try the shoe and try their best at the reactive video prompts in association with the Boost foam technology. The user would be prompted into swift action promoting the versatitlity of the shoe. Each user recorded their scores and competed for give-aways and brand merch.
This event was built, packed and shipped to various locations around the united states in order to spread hype and get athletes involved in the latest running tech.
Tools Used: Photoshop, Indesign, Illustrator, Google Suite, Sketchup, Print Production, Fabrication and installation.
