Client: Nike
Project: Air Shoe Display
Brief: Create bespoke shoe display that catches the eye and supports logo and digital displays.
Role: Designer
Solution: Bringing together digital, structural, and visual elements, I wanted to create a moment for a custom Nike Air shoe "drop" within a retail environment. The shoe is bright and colorful and has a dark color scheme. The conrast between the gold displays and vertical column and the shoe creates a picturesque moment and also highlights the product.
The structure is a prefabricated, interlocking, stacked display that could be transported, assembled and staged in a low amount of time. The displays contain preloaded content or a realtime video + AR interaction element could be utilized here to increase the hype of the shoe.
Tools Used : Sketchup, Blender, Photoshop
The structure is a prefabricated, interlocking, stacked display that could be transported, assembled and staged in a low amount of time. The displays contain preloaded content or a realtime video + AR interaction element could be utilized here to increase the hype of the shoe.
Tools Used : Sketchup, Blender, Photoshop
Initial Sketchup Drawings & Concepts
